Commodities involved: Smartphone, GPS location and identity/geotag data, Image file of the digital photo, Social media statistics, Generated data from online posting.
Here the man takes a smartphone photo of a chimpanzee in the park and posts it on Twitter. We imagined that 50,000 people re-posted this image. Who profits? The identity traders, the marketeers, the geodata traders. “This is a threshold moment between material things. I chose it because I don’t really understand how it works, but it does… because I want to make my own satellite. It made me think more about the transferability of the data, who has it and where does it go?”
